Amazon Turkey Seller Guide

Amazon Turkey launched in 2018 and exceeded 40,000 active sellers by 2026. With the right strategy, newcomers can hit $4K/month in year one.

Step 1: Account Setup

Required docs for Seller Central registration:

• Tax certificate (sole proprietor or LLC)
• National ID
• Bank account info
• Credit card ($39/month Professional plan)

Approval time: 3-7 business days.

Step 2: Product Selection

Most profitable categories (2026):

1. Home & Living — 35% YoY growth
2. Personal Care — high repurchase rate
3. Accessories — low shipping cost
4. Pet Shop — emerging category

Avoid: Electronics (70% return rate), fashion (size complexity).

Step 3: FBA vs FBM

Criterion	FBA	FBM
Commission	15% + fulfillment fee	15%
Prime badge	✅	❌
Shipping	Amazon handles	You handle
Control	Low	High
Upfront capital	High	Low

Recommendation: Test product-market fit with FBM first 3 months, then switch to FBA.

Step 4: Advertising Strategy

Amazon PPC has three campaign types:

1. Sponsored Products: Highest ROI, best for start
2. Sponsored Brands: Brand awareness
3. Sponsored Display: Retargeting

Start budget: $2/day, target ACOS 25%.

Step 5: Profitability Math

Example: $6 product

• Amazon commission: -$0.90 (15%)
• FBA fee: -$1.00
• VAT: -$0.92 (18%)
• COGS: -$2.00
• Ads: -$0.60
• Net profit: $0.58 (9.7% margin)

For $4k monthly revenue, ~2000 orders = 67 sales/day.

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